Techniques

Predictive Modeling & Advanced Analytics

Finding Hidden Patterns, Making Critical Connections

Predictive analytics are among the most important tools marketers have. They enable us to uncover critical relationships, prioritize investments, design and target offerings, and strengthen customer relationships. New data science technologies will enable us to detect many more patterns, but bigger opportunities also mean bigger challenges – including the hard work of data wrangling and the risk of misreading signals from any direction.

NAXION’s exceptional in-house team has both the technical skill and the market application perspective to deliver on the promise of predictive modeling.

Resourced for Heavy Lifting, Customized for Nimble Thinking

Leveraging a commitment to R&D that keeps us at the leading edge, our Farsight® suite offers a powerful set of advanced techniques, some proprietary and all customizable, to help marketing teams understand and motivate customers. We have the modeling and data science talent to help extract genuine insight from all kinds of databases – internal customer data, big data resources, and primary data sets of all types. And we offer a perspective on the strengths and limitations of every relevant option so that informed methodological decisions – and confident marketing decisions – are easier to make. Each of our modeling service applications is built on “state-of-the-art” analytic principles and guided by sector experience to support confident, evidence-based decisions.

  • Farsight® Suite of Forecasting and Predictive Modeling Tools, including highly adaptable HB Conjoint-Based Choice Models able to accommodate challenges that standard packages from Sawtooth cannot optimally handle
  • Driver Analysis Modeling Suite, including various forms of structural equation modeling (SEM) with customized application of Kruskal/Shapley regression and random forests to address large attribute sets and complex multicollinearities
  • Customer Satisfaction Modeling guiding clients in the development of strategic interventions and account management plans that maximize business impact
  • Dynamic Parsion® KPI Analysis designed to measure and monitor how each market segment is contributing to changes in key metrics and predict the effect of targeted interventions
  • Segmentation Modeling Portfolio whose extensive options include both traditional methods such as K-means and latent class clustering as well as innovative approaches that highlight vivid archetypes and segmentations built on driver model coefficients to reflect specific category motivators
  • Targeting Tools to locate prospects and segments, including database scoring, link models, and interactive typing tools available to support various types of targeting initiatives