Services

Market Mapping

A Lens on the Landscape

Every critical brand initiative – from product design and launch planning to repositioning and life cycle management – requires a strategic map of your market environment. That includes plotting coordinates for existing brands to gauge risks and opportunities and spot the open space for new offerings or new positionings. It also means taking a dynamic view – envisioning how the market is likely to evolve so you can develop a forward-looking brand strategy based on anticipated moves by competitors and emerging changes in technology and culture.

Charting Your Path

For route guidance along the critical path, NAXION offers a suite of services and solutions chosen to fit each market phase and each challenge on your brand’s unique journey:

Market Sizing Models that utilize multiple data inputs and advanced weighting algorithms to gauge the size of the overall market space and key sectors within it

Multidimensional Market Maps depicting a landscape defined by customer needs, brand coordinates, and segment concentrations to pinpoint where key brands are situated, assess vulnerabilities, and identify vectors of opportunity

Competitive Brand Positioning and White Space Opportunity Mapping to reveal the equities of competitive brands and critical vacancies on the market map

Channel Structure and Buying Process Maps that depict decision-makers and interactions along the path to purchase

Customer Segmentation Frameworks that pinpoint opportunities for new entries, inform positioning, and guide targeting strategies