Sectors

Information Technology

Tech Market Insights on the Frontier of Change

Technology is always leaning in, but everything about this moment is unprecedented. It’s a new game and no one knows the rules. As AI reshapes the ecosystem, the “What now?” and “So, what then?” questions will be coming even faster – challenging many long-held assumptions about the ability of market insights to anticipate the future and propel it forward.

Our tech clients are asking: How do you frame the right questions and uncover the real answers in time to be strategic?

The Answer is Strategic Proaction

NAXION’s approach to insights is both systematic and agile. Our specialized technology practice has the flexibility to accommodate start-ups and mature brands and the versatility to address the full range of tech challenges – from concept testing to purchase drivers, white space mapping to market segmentation, customer journey to UX, brand reputation to drivers of loyalty. Powered by a full set of tools and the ability to customize them, our insights strategy is guided by seven defining criteria:

  • Generative – Able to fully anticipate the right questions, get rapid but reliable answers, and pivot responsively
  • Innovative – Committed to propelling innovation in the insights space, including careful curation and incorporation of AI
  • Collaborative – Adept at working with interdisciplinary teams to structure problems and solutions and effective at democratizing insights across the organization
  • Customized – Equipped with a best-of-breed toolkit for effective integration of multiple methods and data sources
  • Inclusive – Informed by opinion leaders, industry advisers, and early adopters for a futurist perspective.
  • Dynamic – Built for the long view to produce a continuous insight stream that accelerates momentum
  • Market-shaping – Insight-rich, interpretive, and consultative, based on deep sector experience

How We Get It Done

Our goal is to inspire commercially successful innovation and guide healthy brand evolution. To accomplish those goals, we rely on a skill set that’s rooted in sound decision science but always future-forward.

  • Specialized focus on technology-driven markets like IT and biotech, which require rapid insights and swift implementation
  • Decades of experience guiding major technology brands and startups in developing B2B and B2C solutions
  • Exceptional research proficiency, emphasizing the integration of multiple methods and data sources
  • Advanced analytic capabilities and the ability to curate and propel technical innovation, including well-considered incorporation of new AI tools
  • Culturally attuned thinking, drawing on our interdisciplinary community of behavioral, decision, and data scientists

We’re a 100-year-young company with a knack for seeing around corners and a smart boutique style of collaboration. We help emerging brands achieve their destiny and keep established players at the forefront of tech innovation.