Sectors

Consumer Lifestyles & Leisure

The New Consumer: Complex, Shape-Shifting, Empowered

Trendspotters are always calling out change, but it’s fair to say that contemporary consumers are a breed apart from their pre-digital, pre-pandemic selves. They inhabit a multiverse of environments that merge work, life, and leisure, and their relationship with information has changed dramatically. So has their relationship with brands – their belief about the meaning of brands as well as the experience brands must deliver. Consumers are easy to find because they are everywhere and harder than ever to understand because they are subject to powerful forces that are constantly reshaping their identities and their engagement with the world.

Merging Vantage Points for a Sharper Perspective

We see the landscape in three dimensions: consumers, culture, commerce. Finding customers where they live and understanding them more completely requires multiple perspectives and diverse techniques. It also requires that we be ready to ask new questions and challenge the answers. Because our mission is complete understanding, we deploy a complete toolkit, AI-powered where appropriate, to meet consumers where they live and see things as they do.

New Opportunities Arising From Change

Throughout our history as a firm and the evolution of insights, techniques, and technologies, we’ve been helping clients seize the moment to map their markets, develop offerings, and connect with customers in new ways.

  • Finding white space opportunities and helping clients design new offerings
  • Building brands from scratch and connecting them with consumers
  • Mapping the journey from consumer need to moment of purchase
  • Measuring the performance and health of brands with a sensitivity that leads to confident, well-nuanced strategic decisions
  • Guiding market communication and offering strategies Markets to guide communication and offering strategies

Experience Across Contexts and Categories

NAXION’s experience with consumers extends across the many angles of view and touchpoints of brand engagement, with an especially strong focus on markets where technology or culture change is creating new opportunities and challenges for brands.

  • Technology
  • Hospitality
  • Health & Nutrition
  • Recreation
  • Home Environments
  • Financial Wellness