Fresh THinking

General Topics

CAR-T at an Inflection Point

What Market Researchers Need to Understand About the Expanding Market
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Hidden in Plain Sight

Common Diseases Deserving Renewed Attention
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AI, QC, and ISO

The Alphabet Soup of Modern Insights Quality
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Overcoming the Early Diagnosis Gap in Alzheimer's Disease

Accelerating Diagnosis to Improve Outcomes
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Keeping It Real

Authentic Uses for Synthetic Data
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AI in Qualitative Research

It Can Interpret Answers. Can It Ask the Right Questions?
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Does NPS Actually Predict Business Outcomes?

Compelling Evidence That It Can
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Using AI Superpowers for Good

An Update on AI’s Quest to Conquer the Insights Industry
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The Aims of Names

Cultural Forces Driving How We Name People and Brands
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