Fresh THinking

General Topics

AI in Qualitative Research

It Can Interpret Answers. Can It Ask the Right Questions?
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Does NPS Actually Predict Business Outcomes?

Compelling Evidence That It Can
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Using AI Superpowers for Good

An Update on AI’s Quest to Conquer the Insights Industry
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The Aims of Names

Cultural Forces Driving How We Name People and Brands
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Beyond Significance Testing

How to Measure the Meaningfulness of Statistical Change
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