AI As Your Moderator
It Can Discern Answers. Can It Be Trusted To Ask Questions?
AI is revolutionizing qualitative research, but can it truly replace human moderators? While text interpretation and synthesis are its strong suits, uncovering deep insights – and guiding the conversation to get them – still require a human touch. Here’s where we think AI currently excels and where it still falls short.
This article was published in the Spring of 2025
