WHO WE ARE

We Aim for Impact

Our Purpose

Insights that Shape the Destiny of Brands

We’re a boutique firm resourced to handle big and challenging problems but right-sized for agility and customization. Expertise in the sectors we serve, together with design rigor and astute analysis, gives our clients the conviction they need to enact bold, highly effective strategies in times of challenge and change.

Our Focus

Questions that Keep Clients Up at Night

We’re known for hard thinking about tough problems and fresh perspectives that result in unexpected answers our clients can trust. NAXION is equipped to support both large established enterprises and emerging innovators because we’re flexible, client-focused, and intent on delivering outstanding value.

Here Are Some of the Questions We’ve Been Answering for Clients Lately

At what points on the path to purchase can messaging be improved to drive conversion?

How deeply attached are the brand’s “best customers”?

Which segments are driving changes in NPS and why?

Is the organization effectively integrating multiple data sources to optimize business strategy?

What techniques can be used to prioritize revenue-maximizing drivers when the call is close?

Our People 

NAXION is an employee-owned community of intellectually lively, dedicated professionals who relish a challenge and know how to bridge the gap between smart data and market intelligence. Ours is a business culture built to be exceptional, with a cordial boutique style of service that supports lasting client partnerships.

Meet Our People

Our Forward-Leaning History

We’re a genuine hybrid — proficient in both marketing and methodology — with enterprise DNA from the world’s first business intelligence firm and the global consulting firm Booz Allen Hamilton. That distinguished legacy inspires the way we approach the future and equips us to integrate what’s radically new with what’s reliably effective.

View Our History

Our Collaboration

The unique durability of our enterprise inspires exceptional commitment to the quality of work we do for our clients. We’re deeply invested in every collaboration and consistent in our follow- through to ensure that the insights we deliver empower effective business actions. That’s why we can point to relationships with iconic brands that span decades.

Our Commitment to Excellence

NAXION’s culture of excellence is built not just on personal dedication to craft but also on exacting processes designed to ensure both nimble project execution and error-free outcomes. We are certified to the most exacting ISO standards in our industry because we know that the prerequisite for research credibility is data quality.

ISO Certification