Adine Nahum Frank

Adine is a Vice President at NAXION with the firm’s Consumer Products and Financial Services practices. She has been involved in the design and management of both qualitative and quantitative studies addressing a broad range of marketing problems, including new concept and product testing, customer satisfaction evaluation, ad concept testing, and market segmentation analysis.

Adine is responsible for several large-brand health and customer engagement tracking studies as well as developing custom ad hoc surveys on a wide variety of topics. In the qualitative sphere, Adine has conducted numerous focus groups as well as individual in-depth interviews, both with consumers and business managers of all levels. Her work has supported clients in a number of industries, including consumer products, financial services, entertainment, package delivery, and transportation.

Prior to joining NAXION, Adine was an Associate with L.E.K./Alcar, an international strategic management consulting company. She holds a Master of Business Administration from Temple University, a B.S. in economics with a concentration in strategic management from the Wharton School, and a B.A.S. in computer science from the Moore School of Engineering and Applied Science at the University of Pennsylvania.