Sectors

Financial Services

Finding Opportunities in a Disrupted Market Eco-System

Empowering technologies have reconfigured the financial services sector, dramatically broadening the scope for new products and services. More traditional companies run greater risk than ever of losing share to businesses that put control of finances into consumers’ own devices and sidestep infrastructures that long defined the industry. To take on the challenges of  shape-shifting competition, research needs to ask more penetrating questions and make deft use of advancing data science to leverage opportunities.

Our experienced Financial Services Practice has a half-century track record of informing highly effective revenue-maximizing strategies.  NAXION’s focus is on enhancing brand performance, optimizing product and service portfolios, and strengthening commitment from high-value customers.

The Methods Needed to Inform Perspectives,
the Specialized Market Knowledge to Apply them

Our assignments draw on the firm’s broad portfolio of tools, from conversations with C-suite executives and insightful qualitative research with customers, to best-in-class performance tracking programs that incorporate powerful predictive models for driver analysis, segmentation, and market simulation.

As expert users, we bring a clear point of view about the right tools for every job — as well as a commitment to curate and integrate research innovation so that techniques keep pace with challenges.

Financial Service Sectors We Serve

Our breadth of experience and versatile toolkit equip us to guide clients across the financial services industry, including Retail and Corporate Banking, Wealth Management, Payments, and Insurance. NAXION’s programmatic brand support for clients includes innovative approaches to KPI (metric development and management) as well as distinctive approaches to advanced driver modeling to expose hidden correlations undetected by routine models and clarify features that truly matter.