Senior Group Director
(Health & Life Sciences)
Stephan Benzekri is a Senior Group Director in the Life Science & Healthcare Practice at NAXION where he supports clients in the design and application of research to guide strategic business decisions. Trained in both quantitative and qualitative research methods, he has worked extensively in new product commercialization from early phase gate-stage decisions through launch, and helped to guide life cycle management for drugs, technology platforms, and devices.
A research veteran known for exceptional client service, Stephan has led a wide range of engagements in the healthcare industry over the last 15+ years, making use of varied methodologies including highly customized advanced models engineered to answer challenging business questions. He is an expert in the application of choice modeling to develop clinical trials strategy and build forecasts, and a highly skilled user of segmentation techniques to build frameworks that guide portfolio positioning, targeting, and messaging strategies. A diverse research skill set and experience in marketing application make Stephan adept in marrying methods to problems for effective decision support.
Stephan has worked extensively in CNS, cardiovascular, metabolic disorders, dermatology, immunology, oncology, and therapeutic devices, managing assignments in North America and globally, including EU, BRIC, and other emerging markets. Business problems he has addressed recently include positioning a major new biologic in a crowded category, sizing the global opportunity for a new diabetes therapy, and assessing truly novel smoking cessation IP for commercial in-licensing.
Stephan is an active speaker in industry forums. One of his recent presentations featured innovative use of machine learning techniques to streamline and rationalize complex market segmentation analytics for enhanced actionability.
Before joining NAXION, Stephan held senior-level positions at several boutique agencies including Knowledge Networks and V2. He is also a skilled user of secondary data, having worked previously as an Engagement Manager at IMS.
Stephan holds a Bachelor of Science degree in Chemistry/Chemical Engineering from McGill University.