Jennifer O’Sullivan Salmon, M.A.
Jennifer is a Senior Group Director in the Information Technology practice of NAXION. For more than 12 years, Jennifer has been responsible for all aspects of directing research programs for a Fortune 500 information technology company. In this capacity, she provides end-to-end client service, including consulting support to crystallize research objectives, designing and implementing research projects, leading meetings, and crafting reports and presentations for diverse client audiences.
Jennifer has expertise in offering testing, market segmentation, customer satisfaction, buyer behavior, and naming research. She also has extensive experience managing a global Business to Business panel of more than 20,000 information technology and line of business decision-makers, covering mature/emerging markets, mid-market firms/large enterprises, and diverse industries. In addition, Jennifer was integrally involved in developing our “bulletin board” methodology, a forum conducted on the Web in which a moderator introduces topics and posts questions over a period of several days.
During her tenure with NAXION, Jennifer has played a major role in a number of large-scale projects for other Fortune 500 clients as well. Noteworthy among these achievements is the development and implementation of an actionable segmentation scheme for a major national telecommunications supplier. Results from this study were utilized to profile and predict the buying behaviors, needs, and switching propensities of business segments. Jennifer also participated in the subsequent market tracking and segmentation monitoring effort.
Prior to joining NAXION, Jennifer served on the Stockbrokerage Team of Greenwich Associates, a Connecticut-based market research and consulting firm. There she specialized in syndicated, quantitative customer satisfaction surveys for multinational brokerage firms. She was awarded an M.A. in Art History from the University of Pennsylvania. Jennifer graduated cum laude and Phi Beta Kappa from the College of the Holy Cross with a B.A. in Political Science and Art History.